Leading FMCG Company at KENYA
Role :
The role focuses on managing and expanding partnerships with large retail chains and modern trade channels (supermarkets, hypermarkets, e-commerce platforms, etc.). This role requires a strategic approach to building brand visibility, ensuring product availability, and driving sales growth through modern trade networks.
Responsibilities :
Sales Strategy & Planning:
- Develop and implement a comprehensive sales strategy for modern trade channels to drive revenue growth.
- Define objectives, KPIs, and growth targets specific to key retail accounts and modern trade formats.
- Align business goals with broader company objectives in collaboration with senior leadership.
Account Management:
- Build and nurture long-term relationships with key accounts, including major retail chains and e-commerce platforms.
- Negotiate trade terms, pricing, and promotions with modern trade partners to ensure optimal product positioning and profitability.
- Act as the primary point of contact for resolving conflicts, negotiating contracts, and managing account health.
Team Leadership:
- Lead, mentor, and develop a team of regional/key account managers focused on modern trade channels.
- Drive team productivity and ensure that team members have the resources and skills to achieve their targets.
- Foster a culture of collaboration and continuous improvement.
Category Management:
- Work closely with marketing, product, and supply chain teams to create tailored category strategies.
- Conduct market research and consumer insights analysis to drive effective category growth plans.
- Oversee merchandising, planograms, and shelf-space management for improved visibility and sales in modern trade outlets.
Sales Forecasting & Inventory Management:
- Forecast demand and manage inventory levels in collaboration with the supply chain team to ensure adequate product availability across modern trade channels.
- Track sales performance, analyze trends, and adjust strategies to respond to market changes.
- Ensure minimal stock-outs, overstock situations, and coordinate with distribution to optimize supply.
Trade Marketing & Promotions:
- Collaborate with the trade marketing team to design and execute promotions and campaigns specific to modern trade.
- Evaluate the effectiveness of in-store promotions, displays, and other marketing activities to increase brand awareness and product uptake.
- Ensure adherence to brand guidelines and positioning in all modern trade channels.
Data Analysis & Reporting:
- Use data analytics to monitor sales performance, shopper behavior, and account-specific insights.
- Generate reports on key performance metrics, sharing insights with senior management to guide decision-making.
- Provide strategic recommendations based on data to improve the company’s competitive edge in modern trade.
Net Savings upto $2500 (Negotiable on Current CTC) + Fully Furnished Family Accommodation + Airfare for Family + Local Salary (Food) + School Fees for Kids + Car + All Expat Benefits
